CONSULTING
& TRAINING
WORKSHOPS
Whether your ads have stopped performing, your content isn't getting traction, or you're not sure if your influencer strategy is actually working - a Cymbal consulting or training session gives you an expert perspective on your real marketing challenges, without the retainer commitment.
In a 2 to 3-hour, personalised 1:1 session, work directly with Certified Meta Media Buying Professional, Sarah Hall, with nearly a decade of experience running successful social media advertising campaigns for national and international brands in retail, ecommerce, fashion, beauty, service industries and more.
We’ll cover platform proficiency, strategic campaigns, creative best-practice, and more. Elevate your social media advertising game with personalised insights and strategies composed just for you.
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Platform Proficiency:
Gain a comprehensive understanding of Meta’s Business Manager, Ads Manager, and Pixels/Datasets for effective navigation within the Meta advertising ecosystem.
Preparing for Success:
Follow a pre-ads setup checklist to ensure all necessary components are in place before initiating ad campaigns, setting the stage for optimal performance.
Strategic Campaign Building:
Learn the art of structuring Meta ad campaigns, including setting up objectives aligned to various business goals, ensuring targeted and efficient advertising.
Targeted Advertising Essentials:
Delve into goal setting, budget strategies, audience targeting, and ad placements to tailor campaigns for reaching the right audience with compelling messages.
Creative Excellence and Competitor Insight:
Master the creation of compelling ads through understanding various formats and conducting competitor research, ensuring your ads stand out in the digital landscape.
Performance Optimisation Techniques:
Explore Meta's Machine Learning solutions, leveraging unique features to enhance advertising effectiveness and stay ahead of the competition. Additionally, learn to monitor and analyse ad performance using advanced analytics for continuous optimisation.
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30-minute Discovery Call
Prior to the day, we'll send you a questionnaire so we can tailor the training to your business needs.
Dedicated Meta Advertising Training Session
This session will take approximately 2 to 3-hours and will be delivered online via video-call or can be delivered in-person for businesses in Brisbane, or select availability on the Gold Coast.
Private Email Support
Got questions after our training session is done? You’ll also get seven (7) days of private email support to ask Sarah any questions about all the information we covered in our training.
Bonus 30-Minute Meta Ads Audit
Within a month of doing your training session, you also have the option to do a 30-minute 1:1 audit session with Sarah where we run through your ads and provide you with any recommended optimisations.
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$2,000 + GST or
$2,250 when paid across 4-weeks
We work with a lot of brands who are doing the marketing themselves, or managing a small in-house team, and just want a senior set of eyes on what they're doing. Someone to review their ad account, give their influencer strategy a proper look, or help them figure out why their Instagram engagement has dipped, and what to do next.
That's exactly what our mentoring sessions are for.
One hour with a Cymbal senior strategist, working through your actual accounts and your actual challenges. You'll leave with a clear direction and action steps you can move on immediately.
These sessions are designed for brands that want expert input without a retainer commitment, whether you're launching something, trying to scale what's working, or troubleshooting something that's stopped performing.
A focused session on your content strategy, recent performance, upcoming campaigns and what to change, tailored to where you're at right now.
Organic Social sessions are led by Christa Muller, our Senior Social Media and Influencer Marketing Manager, who has over 8 years of experience across PR, comms and content, specialising in brand storytelling, audience connection and content strategy that actually moves the needle.
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1-hour strategic working sessions with Cymbal Senior Social Media & Influencer Marketing Manager (Christa)
Designed to focus on one to two key priority areas per session, tailored to your current needs
Pre-session questionnaire to identify focus areas and ensure time is used effectively
Identifying focus areas of strategic opportunities
Sessions may include areas such as:
Reviewing recent organic performance & identifying optimisation opportunities
Workshopping upcoming content ideas, launches or campaigns
Content creation guidance (hooks, structure, captions, trends, CTAs)
Creator collaborations & usage considerations
Platform updates & strategic recommendations
Action steps provided following each session to guide in-house execution
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Pre-session Questionnaire
Prior to the day, we'll send you a questionnaire so we can tailor the training to your business needs.
Dedicated 1:1 Mentoring Session
This session will take 1hr and is delivered online via video call. The 1-hour session is all yours to pick the brains of a senior strategist at Cymbal, including real-time review of your actual accounts, campaigns, content & strategies.
Following The Session
You’ll receive a full meeting transcript, plus action steps provided following each session to guide in-house execution.
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$275 + GST for a 1-hour Session
A live review of your Meta ad account covering campaign structure, creative performance, targeting, funnel strategy and scaling, with clear action steps to follow.
Meta Advertising sessions are led by Sarah Hall, our Founder and Director, and Certified Meta Media Buyer who brings close to a decade of brand-side and agency experience in paid social strategy.
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1-hour strategic working sessions with Cymbal Director (Sarah)
Designed to focus on one to two key priority areas per session, tailored to your current campaigns and objectives
Pre-session questionnaire and ad account access to ensure time is used effectively
Identification of strategic opportunities, inefficiencies or scaling potential within the account
Sessions may include areas such as:
Reviewing current campaign structure, targeting & budget allocation
Creative performance analysis & optimisation direction
Funnel strategy refinement (TOF / MOF / BOF alignment)
Scaling strategies for winning ads
Troubleshooting performance drops or platform issues
Guidance on reporting metrics & performance interpretation
Clear action steps provided following each session to guide in-house implementation
Strategic redirection provided where key opportunities or risks are identified
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Pre-session Questionnaire
Prior to the day, we'll send you a questionnaire so we can tailor the training to your business needs.
Dedicated 1:1 Mentoring Session
This session will take 1hr and is delivered online via video call. The 1-hour session is all yours to pick the brains of a senior strategist at Cymbal, including real-time review of your actual accounts, campaigns, content & strategies.
Following The Session
You’ll receive a full meeting transcript, plus action steps provided following each session to guide in-house execution.
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$350 + GST for a 1-hour Session
A working session across creator strategy, brief structure, campaign ideas, gifted versus paid, UGC and usage rights, built around your brand and budget.
Influencer Marketing sessions are available with either Sarah or Christa - Christa brings deep experience building and directing creator programmes and creator content strategy, while Sarah approaches influencer strategy through a paid media and performance lens, so you can choose based on what's most relevant to where your business is at.
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1-hour strategic working session with a Cymbal Senior Strategist
Focused on one to two priority areas per session, tailored to your current influencer activity or objectives
Pre-session questionnaire to identify focus areas and ensure your time is used effectively
Identification of strategic opportunities across your influencer and creator marketing approach
Sessions may cover areas such as:
Creator sourcing, vetting and shortlisting for your brand and budget
Gifting and seeding strategy, including product selection, outreach and follow-up
Brief development and campaign structuring
Compliance considerations including contracting, usage rights and disclosure requirements
Performance review and optimisation of existing influencer activity
Building or refining an influencer program from the ground up
Paid Media Influencer considerations and strategies
Action steps provided after each session to guide in-house execution
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Pre-session Questionnaire
Prior to the day, we'll send you a questionnaire so we can tailor the training to your business needs.
Dedicated 1:1 Mentoring Session
This session will take 1hr and is delivered online via video call. The 1-hour session is all yours to pick the brains of a senior strategist at Cymbal, including real-time review of your actual accounts, campaigns, content & strategies.
Following The Session
You’ll receive a full meeting transcript, plus action steps provided following each session to guide in-house execution.
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$275 + GST for a 1-hour Session with Senior Social Media & Influencer Marketing Manager, Christa Muller
$350 + GST for a 1-hour Session with Founder & Director, Sarah Hall
Isobel & Lana – Co-owners
Love Me Again Markets
“The 1:1 Meta Ads training we did with Sarah has been super valuable in improving our knowledge of digital advertising and helped us increase our business awareness and sales straight away.
As small business owners, this was the perfect balance of getting all the insight of an agency while being able to execute it ourselves and stick to our budget. The initial workshop was delivered in a way we could understand - Sarah's simple explanations of all the different platforms, ad types and variables helped us gain a full picture of our goals and what our strategy should be.”
Brittany Butler - Senior Strategic Marketing & Communications Manager
Children’s Hospital Foundation
“After looking at experience gaps within our marketing team, we knew we needed to strengthen our internal paid social capabilities – Cymbal answered everything we wanted and more for professional development.
Sarah’s carefully considered and no jargon approach to mentoring took our team of digital novices to capable individuals now running and navigating the Meta ecosystem. She equipped us with the tools, resources and support we needed to succeed, and was only a call or email away for those additional tricky and sticky questions.
Partnering with Cymbal has been a joy and invaluable for our team at Children’s Hospital Foundation! We are better for it!”
Know you need marketing support, but not sure what you’re looking for? Book a quick call with us, and we’ll point you in the right direction.