TEAM
CYMBAL
Backed by a nimble team of strategists, creatives and digital marketing leads, Cymbal Agency blends big-picture thinking with hands-on execution. We act as an extension of your team - collaborative, curious, and always focused on creating work that moves the needle.
Founder & Director
With nearly a decade of industry experience, Sarah has led the charge on clever, impact-focused marketing campaigns for some of Australia’s most-loved brands.
In 2023, Sarah built Cymbal Agency to be the kind of agency she always wanted to work with (and for) - collaborative, clever and deeply committed. With experience across social media, content, influencer marketing, paid advertising, events and brand strategy, she now leads the team with vision, sharp strategic thinking, and a love for making brands feel seen (and heard).
Senior Social Media & Influencer Manager
Christa is a brand strategist and digital marketer with over 8 years of experience turning big ideas into sharp, results-driven campaigns. With a background across PR, comms and content, she specialises in storytelling, audience connection and brand growth, always with the bigger picture in mind. Christa brings structure, calm, and a deep care for performance, and for the people she works with, from clients to collaborators. She’s led teams to record growth and is known for her ability to guide, deliver and get things done.
Brand & Influencer Marketing Specialist
Mia is a fast-rising marketer with hands-on experience across eCommerce, fashion, lifestyle and beyond. With a focus on blending creative with commercial impact, she supports brand and digital strategy across organic social, influencer campaigns and paid media. Mia brings a sharp eye for creative direction and knows how to turn performance insights into scroll-stopping content. Her passion for brand impact extends beyond the screen, helping Cymbal clients show up meaningfully both online and IRL through events and activations.
Brand Performance Specialist
Gillian is a paid media and email marketing specialist with a background spanning agency and in-house roles across fashion, luxury, travel, lifestyle and hospitality. With a creative eye that bridges brand and performance, she knows how to build campaigns that look good and convert, running Meta and TikTok Ads and email marketing built for impact.
Having supported e-commerce brands through significant growth, she understands what it actually takes to scale, the strategy, the detail and the founder-level thinking that makes it stick. Bright, adaptable and genuinely invested in the work, she is the performance specialist you want in your brand’s corner.
Social Media & Content Coordinator
Amelie is a content creator and social media marketer with a natural instinct for what makes people stop scrolling. Working across organic social for brands in fitness, lifestyle and beyond, she creates thumb-stopping social content always tailored to each brand's tone, audience and goals. Deeply plugged into trends both in Australia and globally, social media is something Amelie thinks about well beyond work, and it shows in the freshness of her ideas (and her screen time). Equally comfortable in front of and behind the camera, she pairs her creative flair with a real curiosity for why content works, bringing energy, authenticity and genuine care to every brand she touches.
